Saturday, 01 August 2026 · World
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EUROS The World Financial Report
Nº 21 Saturday, 01 August 2026 · World Edition
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Starbucks' turnaround has secret weapon beyond pumpkin spice

TST (Full) - (Official Feed) · 1h ago
Starbucks' turnaround has secret weapon beyond pumpkin spice

While Starbucks has had stumbles over the past few years, it seems to have finally found its footing. That's thanks to CEO Brian Niccol, who joined the company in September 2024 to take the reins of a major overhaul. Niccol's plan, called "Back to Starbucks," prioritized investing in baristas and ...

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