Sunday, 19 July 2026 · World
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EUROS The World Financial Report
Nº 8 Sunday, 19 July 2026 · World Edition
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Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

NYT > Business · 7h ago · 🇺🇸 United States
Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ‘couldn’t have scripted it better.’

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