How UOB is turning regional scale into customer relevance

When UOB decided in early 2022 to proceed with the acquisition of Citigroup’s consumer banking businesses in four Asean markets, there was a clear strategic intent behind the deal. The goal for the Singapore-based financial institution was to scale up its business and advance its position as a leading regional bank by tapping into rising affluence in Asean, acquiring customers through its digital capabilities, and meeting their financial needs as they move up the wealth continuum. To reach that...