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EUROS The World Financial Report
Nº 11 Wednesday, 22 July 2026 · World Edition
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Asia

PRISM's premium hotel push emerges as next leg of India growth ahead of IPO

Markets-Economic Times · 1h ago · 🇮🇳 India
PRISM's premium hotel push emerges as next leg of India growth ahead of IPO

PRISM is increasingly focusing on company-serviced and premium hospitality in India. Its company-serviced hotel network grew significantly, becoming a key business driver. These hotels contributed nearly half of India's Gross Booking Value in nine months. This shift aligns with a broader trend in India's fragmented hotel market. The company now emphasizes quality and productivity over mere network expansion.

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